Hulu Reinvents Re-transmission Consent?

“Unfortunately Hulu is not supported on your platform”

That’s the message that is plainly visible when you attempt to use Logitech’s new Revue set top for Google TV in order to access Hulu videos.

Google TV is launching with a number of video aggregation and streaming services (Netflix, Amazon) and selective content from a few cable players (including TNT, CNBC, etc.), but nary a broadcast network in sight.

It may not be retransmission consent, exactly, but clearly Hulu and its masters would like to see negotiated arrangements with those who aspire to jump the gun and bring Hulu to the living room TV…